New features for SAS Social Media Analytics have been released, including social scorecards. This new competitive intelligence functionality provides social community managers the ability to view activity over time and ascertain the effectiveness of online and social programs.

BusinessWire brought this interesting piece of news to our attention in their article, “SAS® Social Media Analytics Adds Social Score Carding, Author Hub and Competitive Intelligence Functions.” Several additions improve the value of SAS Social Media Analytics, including the addition of taxonomy-driven industry sentiment engines that enable the use of correct tone within industry-specific language.

Simply monitoring conversations is no longer enough to see the ROI of social media campaigns. This social scorecarding can gives some valuable, measurable data to justify your time and effort to those approving the funds for future projects.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.