Combing content, commerce and community can be a trifecta of problems. Making two of these work well together is a challenge, three is, well, hard. The problem is that content, commerce and community are generally managed in different systems.
CMS Wire brought this to our attention in their article, “CXM: Bridge Content, Commerce.” However to have a positive customer experience, content, commerce and community need to be seamlessly woven into that experience. The best way to achieve this is with taxonomy. A solid taxonomy can make content more discoverable, apply social reviews and content across the website, and drive commerce and transactions on a site.
Find a professional to help you create a standards-based taxonomy so your content is findable and your customers are happy. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.