Knowledge graphs are quickly becoming more common as the semantic web continues to be more relevant. Actually, it is more of an increase in awareness of the semantic web, as it has always been relevant. Search Engine Land brought this trend to our attention in their article, “Leveraging Search Algorithms In A Semantic Search World.”
Search engine optimization can use knowledge graphs to leverage this information for search marketing campaigns. Big game players are utilizing this same approach. Google has not only launched knowledge graphs, but is hiring staff to work specifically with the semantic web, the Wikidata project, and other projects, such as the schema.org initiative. Even Facebook has had structured data from day one.
It will be very interesting to watch how this technology and approach morphs in the future and where it ends, if it does.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.