Getting Personal

Automation is a good thing, or even a great thing. With the onslaught of metadata being created every moment of every day, automated indexing and storage for findability later is more than a great thing. Having said that, don’t be surprised when we acknowledge that sometimes automation is not the solution. Gasp, I know!

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Papal Tweets Get Analyzed

The Pope tweeted. Yes, you read correctly. Pope Benedict XVI, now known in the Twitter-sphere as @pontifex, tweeted for the first time on December 12, 2012. What did the Bishop of Rome have to talk about? Expert System analyzed a sample of over 15,000 tweets that followed the Pope’s first official tweet and ranking at the top in topics were Jesus, faith and prayer, as well as hope, family, life, love, work and the gospel.

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Semantic Search Provides Results

Getting search results that include more advertisements than results can be very aggravating. This is only getting worse as semantic search continues to evolve. The search engine takes into consideration other robust content they discern we are interested in and include it in the results.

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Increasing Specificity

Digilant has released their marketing system designed to pinpoint specific audiences. Diligant Multicultural uses semantic language and geographic information to match a preferred audience in a variety of advertising placements.

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Combination Semantics

Webnodes, which offer a .NET-based Web CMS platform, recently released version four of its semantic based CMS. Now the system ships with Mailgun and SendGrid email providers and a new video provider setup.

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Semantic Search Continues to Advance

IHS has acquired Invention Machine, a leader in semantic search technology. Their patented semantic question-answering software engine provides findability in an efficient manner for engineers and knowledge workers.

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New Release Improves Findability

Smartlogic has announced the SharePoint version of its Content Intelligence solution, Semaphore. The new Semaphore for SharePoint 2013 augments SharePoint 2013 to improve the search experience and standardize metadata cross the enterprise. The new Semaphore version also supports Microsoft’s Office 365, which adds equivalent functionality to the cloud-based solution.

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Search and Semantics

Search engine optimization is a constant challenge for marketers, and that may have gotten easier or more difficult with semantic technology. The users can go either way on that one.

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