October 27, 2010 – Pandora has introduced a new opportunity to share the listening and discovery through gifted subscriptions that can be purchased directly on the site. Listeners have the option to either email a gift card immediately to the recipient or schedule the email for up to a year in advance. A printable version is also available.

This interesting and entertaining piece of information as brought to our attention by PR-USA’s article, ”Pandora Introduces Gift Subscriptions.” Pandora gives people music they want anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre.

I personally have enjoyed Pandora for years, but the light bulb just went on for me recently that this is a perfect example of a hand-built taxonomy. The Music Genome Project® is a deeply detailed music taxonomy that powers Pandora’s personalization. Constant listener feedback crafts personalized stations from a growing collection of hundreds of thousands of recordings.

Taxonomies really are everywhere we look.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.