Bluefin Labs is a technology company grounded in cognitive science research. It recently announced that it has begun pilot testing initiatives that will provide an actionable, key link between TV and social media.

Bluefin Labs’ semantic technology interprets audience responses and intelligently pinpoints what people are reacting to with great detail, even down to specific scenes, characters or even certain words that are used. The company is in testing with top brand advertisers, agencies and content providers. We shouldn’t be surprised that participants include such names as Best Buy, Mars, Humana, and FOX Sports.

We found this interesting topic on Enhanced Online News in their article, “Bluefin Labs Unveils Initiatives That Create the Key Link between TV and Social Media.” Using semantic technology to gauge audience interest and engagement is another surprising use of this intuitive technology. Wonder what is next?

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.